understand

We research relevant online conversations and gathering places to identify key themes, participants and opinion leaders.

be understood

We help organizations become part of the considered opinion to improve credibility and prepare for issues management.

transform

We help build online constituencies of support, motivate shifts in attitudes and behaviours, and inspire action.

Recent news and blog posts

  • Produce videos your audience will watch

Produce videos your audience will watch

  • April 14th, 2014

There are many elements to consider when preparing an effective online communication campaign. Creating videos just because you can isn't sufficient to reach an audience, much less achieve some form of measurable success.